Topless vegan protesters have staged a flash mob protest on behalf of PETA as London Fashion Week kicks off.
With the slogan 'Wear Your Own Skin' painted across their bodies, the activists encouraged passers-by to shun fur, leather, shearling, and other animal-derived materials as they stood outside The Store Studios, London on Friday.
The group of female PETA supporters braved the winter weather and bared their skin for a vegan protest at the start of London Fashion Week on The Strand today.
PETA Director Elisa Allen commented: 'Whether it's the fur of a frightened fox or angora rabbit or the skin of a gentle calf, it's not fabric and it's not ours for the taking.'
She added: 'With so many innovative, high-quality vegan fabrics available, there's simply no excuse for wearing an animal's skin or hair.'
PETA – whose motto reads, in part, that 'animals are not ours to wear' – have previously revealed how , minks, foxes, and other animals spend their entire lives confined to tiny, filthy cages on fur farms.
Many are then killed by poisoning, gassing, electrocution, or neck-breaking.
Cows destined to be slaughtered for leather endure painful mutilations, branding, tail-docking, and dehorning without painkillers.
In shearing sheds, sheep are cut, kicked, punched, and sometimes killed by impatient workers.
Read more: dailymail